The story of Berwick Toyota, part of the HFH Auto Group, began almost 30 years ago when Geoff Harris and Ross Freer purchased a small Toyota dealership. They built a strong foundation with a passionate team, many of whom are still with us today.

In 2007, Jonathan Hardwick (son-in-law of Geoff Harris) joined the dealership as General Manager, followed by Sam Freer (son of Ross Freer) in 2009. Their leadership helped retain the values of a family-owned business while driving growth and innovation.

In 2010, Harris Freer Toyota was renamed Berwick Toyota, coinciding with the opening of Pakenham Toyota. Since then, we’ve continued to expand, now operating five Toyota dealerships across Pakenham, Berwick, Cranbourne, Frankston, and Mornington. This growth led to the formation of HFH Auto Group, which today encompasses 10 dealerships across Melbourne’s South Eastern suburbs and the Mornington Peninsula.

As a group, we take pride in being a family-owned business that not only employs local people but also gives back to the community. We are proud supporters of local sporting clubs, schools, and charities.

In 2016, Berwick Toyota moved to a state-of-the-art facility on Princes Highway in Narre Warren. Designed for an exceptional customer experience, it features enclosed new and pre-owned vehicle display areas, a 22-bay workshop, an automated car wash, and even a golf simulator for guests to enjoy while their vehicle is serviced.

At Berwick Toyota, our people are at the heart of everything we do. We foster a workplace where our team members are inspired, passionate, and supported in their professional growth.

Our Vision:

“To become the most respected and loved dealership group in the country, being famous for always putting our customers and our teammates first.”